Your Senior Singapore/APAC Presence. Without the Full-Time Hire
Investor confidence, partner access, and ecosystem credibility in Singapore and APAC, before you commit to an entity, an office, or a regional team
Which Situation Fits?
Exploring the Region
You’re assessing Singapore/APAC and need clarity before committing resources.
Building Momentum
You’re already in motion but need sharper positioning, partner targeting, and investor confidence.
Needing Senior Presence
Singapore/APAC is now a leadership priority and you need credible senior representation on the ground.
WHY THIS INSTEAD OF HIRING TOO EARLY?
On average, a growth-stage company entering Singapore spends SGD 300,000 to 700,000 in their first year once you factor in a senior hire, office, legal setup, and market activation costs. That commitment makes sense once you have traction. Before that, it's a significant bet on an unvalidated market.
We provide a lower-risk path to credible market presence before you commit to full regional infrastructure.
Build credible Singapore-based presence before committing to full-time headcount
Save months of market-entry trial and error
Avoid premature entity, office, and hiring costs
Strengthen investor, partner, and ecosystem confidence
Get senior regional judgment before making expensive expansion decisions
CHOOSE THE RIGHT LEVEL OF SINGAPORE/APAC PRESENCE
USD 2,500
APAC Growth Clarity
Get clarity before you commit
- Know exactly where to focus in Singapore/APAC
- Sharpen your positioning for investors and partners
- A senior sounding board without a full retainer
WHAT'S INCLUDED You leave each month knowing where to focus and what to fix.
- Monthly Strategy Session — 1 founder or leadership call per month
- Written Action Plan — Clear priorities delivered after each session
- Document Review — Up to 2 decks, proposals, or investor materials
- Investor Positioning — Fundraising readiness and narrative guidance
- Market Direction — Singapore/APAC partner and ecosystem guidance
- Async Support — Priority questions between sessions
- Introductions — Selective, where there is a strong fit
Strategic direction only. BD, external representation, and stakeholder management are in deeper tiers. Min. 3 months.
4 TO 6 HOURS PER MONTH
USD 5,000
Fractional Growth Lead
Build real traction, fast
- 90-day growth plan with investor and partner targets
- Credible Singapore-based senior presence without hiring a full-time regional executive
- Investor narrative, pitch support, and meeting prep
- Approved use of Fractional CGO title externally
WHAT'S INCLUDED You have credible senior Singapore/APAC presence and a working 90-day growth plan within the first month.
- Bi-weekly Strategy Calls — Founder or leadership sessions every two weeks
- 90-Day Growth Plan — Investor and partner targets with clear priorities
- Stakeholder Positioning — Messaging for investors, partners, and ecosystem
- Partner & Investor Mapping — Shortlist with recommended outreach strategy
- Capital Narrative & Investor Readiness — Investor narrative, pitch prep, and meeting support
- Meeting Preparation — Pre-call briefs and follow-up notes for key meetings
- External Presence — Approved use of Fractional CGO title in introductions and bios
Senior operating support. Full-time sales execution and unlimited representation are in the Strategic Growth Partner tier. Rec. 4 to 6 months.
10 TO 14 HOURS PER MONTH
USD 9,500
Strategic Growth Partner
A senior partner at the founder level
- Weekly strategy sessions and board-level support
- Active fundraising and investor meeting preparation
- Senior external representation across Singapore/APAC
- Board-level growth support or strategic partner involvement
WHAT'S INCLUDED You have an active growth partner in the room with investors, partners, and stakeholders.
- Weekly Strategy Sessions — Founder-level calls every week
- Board-Level Support — Growth strategy and ecosystem input at board level
- Investor Readiness — Active investor meeting prep and narrative development
- Partnership Development — Senior stakeholder engagement and BD strategy
- Regional Expansion — Planning across Singapore and broader APAC
- External Representation — Senior positioning as Strategic Growth Partner or Fractional APAC Growth Lead
- Observer Involvement — Strategic Growth Partner or Board Observer role where appropriate
Includes selected senior representation. Travel, grant applications, full-time BD pipeline, and admin are scoped separately. Rec. 6 months.
18 TO 24 HOURS PER MONTH
Engagements are led by Mustafa Rasheed, with access to a trusted regional network of operators, investors, founders, and ecosystem leaders where relevant.
WHY WORK WITH ME (MUSTAFA RASHEED)
I help founders and growth-stage companies build credible market presence in Singapore and APAC. My background spans Enterprise Singapore's SME Centre, Big 4 strategy, corporate venture building, and early-stage investing. As a Singapore citizen with local senior presence, I bring more than frameworks: regional pattern recognition, ecosystem credibility, and practical understanding of how founders earn trust with investors, partners, and regional stakeholders.
Enterprise Singapore's SME Centre
Acting Centre Director & Senior Business Advisor
KPMG
Associate Director, KPMG Business Foundry Venture Accelerator
ING Bank's Innovation Lab
Venture Builder & Venture Architect
3,000+ Businesses
Advised across APAC
Ecosystem & Community
Active across APAC as an angel investor, board contributor, mentor, speaker, startup evaluator, business-school lecturer, content contributor and expert advisor.
Before Our Call
Think about which arrangement fits your situation, your Singapore/APAC goal for the next 3-6 months, and what a successful first 90 days would look like. Not ready to book? Send a quick note about where you're at, and I'll respond within 48 hours.
mustafar84@gmail.com · linkedin.com/in/mustafarasheed