LinkedIn content partnerships
Hi, I’m Mustafa.
I’m a Singapore-based B2B LinkedIn creator. I write about the questions business owners, senior executives and operators are already thinking about, from entering Singapore and making the first APAC hire to using AI in real business workflows.
For selected paid partnerships, I help brands find their natural place inside those conversations.
18,600+ followers · 73% senior decision-makers · Singapore and APAC business audience
My audience includes SME owners, founders, senior executives, investors and operators. Singapore is the largest individual market, with the wider community spread across APAC and other major business hubs.
Individual post performance varies. These figures show audience quality and organic potential, not guaranteed campaign results.
The work
Real business questions, written for people rather than algorithms. The brand fits into the story naturally.
Practical commentary about the assumptions companies make when building their first regional team.
Read the post: When businesses make their first APAC hire (opens LinkedIn in a new tab)
My first short, direct-to-camera LinkedIn experiment. A more personal way to share practical business observations.
Watch the video: Learning through native video (opens LinkedIn in a new tab)
Long-form analysis of the working-capital and supply-chain risks behind APAC trade.
Read the article: Who pays for resilience? (opens LinkedIn in a new tab)Finding the story
Usually, the best idea is not “let’s promote the product.”
It is a real question your customers are already wrestling with, where your company has something credible to add.
I’m also very happy to hear the slightly messy version of your idea. We can find the useful story together.
Market entry, the first regional hire, local credibility, partnerships and what companies underestimate about Singapore.
AI adoption, cybersecurity, digital trust, productivity and how leaders decide whether a new tool is genuinely useful.
Fintech, business infrastructure, operational bottlenecks, founder decisions and the trade-offs that rarely fit into promotional copy.
Formats and pricing
You do not need to arrive with a finished campaign. These are simply useful starting points.
A text-led business commentary post built around one relevant problem or market observation. Includes angle development, factual alignment, writing, publication and engagement with relevant comments.
From USD 1,500
Two connected posts that give the idea more room to develop. Useful for market entry, category education, launches and event campaigns.
From USD 2,500
A written post supported by a natural 30 to 60-second video that makes the idea, product or problem easier to see and understand.
From USD 3,000
Organic resharing with attribution is included. Paid amplification, extended usage, exclusivity, travel and additional production can be scoped separately.
How it works
Good content needs thought, but working together should not feel complicated.
You tell me what is happening in the business, what your audience needs to understand and what you would like the market to know.
I learn about the product, event or perspective. Your team checks the details and helps me avoid saying anything inaccurate.
I write or film the content so it feels natural to my audience. You review it for factual accuracy before it goes live.
I publish the piece, engage with relevant comments and share the final performance with you.
About
I have spent more than a decade around Singapore’s business, startup and innovation ecosystem.
My background includes the Singapore public sector, banking, Big Four consulting and venture building. That has put me in rooms with SME owners, founders, investors, senior executives and people trying to build something new across APAC.
LinkedIn started as a place for me to share what I was seeing and learning. Somewhere along the way, I became a bit of a nerd about what makes useful business content travel.
I still write like a business person first and a creator second. That is usually why the partnerships feel natural.
I’m especially interested in:
Mostly LinkedIn business commentary, short campaigns, long-form articles and native video. Sponsored LinkedIn content is always disclosed appropriately. The format depends on the story we are trying to tell, not simply what is easiest to publish.
SME owners, founders, senior executives, directors, investors and operators. About 73% of my followers are senior decision-makers. Singapore is the largest individual market, with the rest spread across APAC and other international business hubs.
Yes. A lot of my work suits international B2B companies, especially technology, fintech and professional-services brands, that are entering or growing in Singapore and Southeast Asia and want local visibility and credibility.
Not very. You share the context and help check the facts. You are not expected to write anything for me. I create the content in my own voice and you review it for accuracy before it goes live.
Organic resharing with attribution is included. Paid advertising, extended usage, exclusivity and repurposing for other channels can be scoped separately.
A single LinkedIn post starts from USD 1,500, a two-post story from USD 2,500 and a post with native video from USD 3,000. Final pricing depends on the brief, production and usage rights.
Say hello
You do not need a polished brief.
Send me the rough context, what your company wants to be known for and who you hope to reach. I’ll read it personally and tell you honestly whether I see a natural angle.
A few thoughtful sentences are more useful than a 20-page deck.